![]() ![]() Imperia Online's games are localized in 26 languages and have gained popularity with over 22 million people in over 170 countries worldwide. Its young team of highly qualified and creative professionals has built and continues to upgrade a variety of virtual worlds that have become the stage of honor and glory for millions of people worldwide. is an independent game studio developing web-based online strategy and role playing games. Target the most influential, influenceable and valuable usersįlexible dashboard that includes support for: segmentation, cohort analysis, churn projections, conversion rate, revenue analysis, and comprehensive KPI trackingĮasy integration through a REST-based API supporting iOS/Android, JavaScript, PHP, Java/C#, C++ and Flash Uncover how much customers will likely spend and how their social influence impacts the bottom line Key Features of the Katana® Social Analytics Engine:ĭiscover clear insights into the performance of mobile apps and games, PC titles and console games We are already seeing the impact of these heavy-hitters in its online strategy environments, and are thrilled to see how these player habits translate to its new mobile platforms later this summer." "In the gaming community, players respond to influencer cues: By identifying the Social Value of players and their friends, Katana® helps Imperia Online target the players who will cause the most impact in its games. ![]() "Ninja Metrics is excited to work with Imperia Online on both its online and mobile platforms to help leverage opportunities presented by defining player Social Value," said Dmitri Williams, Ninja Metrics CEO and co-founder. Rusimov noted that Imperia Online also plans to use Katana® in its upcoming mobile releases for iOS and Android. Rusimov and the Imperia Online team wanted to partner with Ninja Metrics to pinpoint its Social Whales through the engine's advanced predictive analytics software. Imperia Online COO Cvetan Rusimov noted that it was easy for the company to see which players spend the most money in the online game, but recognized those are not the most influential players. Katana® provides key data and metrics that are tied to Social Value, the precise measurement of who influences others and how much that influence is worth in real monetary value. Katana® will give Imperia Online valuable insights into these players, giving the company a clear picture of the game's most influential players, known as Social Whales. Its main product, the strategy simulation Imperia Online ( is played by over 200,000 active players per day. Imperia Online's games have gained popularity with over 22 million people in over 170 countries worldwide. Also, due to the strength of social value in Imperia Online, player spending habits have been the #1 revenue driver for the company, and that they can expect high player retention throughout the year, with 85% of players being stable and long-term customers. Ninja Metrics has already been able to uncover some major findings for the developer, including that social value has accounted for almost 75% of all playing hours in the game, meaning its users play socially, driving each other's playing time. ( is working with Ninja Metrics' Katana® Social Analytics Engine to measure player influence in its online strategy and role-playing games. LOS ANGELES, CA-(Marketwired - Oct 13, 2014) - Ninja Metrics ( the social predictive analytics company, today announced independent game company Imperia Online Ltd. ![]()
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